| Impex Kitchen Appliances: Evaluating the "Reader's Offer" - Instructor Spreadsheet |
| 作者姓名：Krishnan Jeesha; Keyoor Purani; |
| | 商品編號：5B17A010 |
| 出版日期：2017/03/07 | 內容長度：51 頁 |
Instructor spreadsheet for product 8B17A010.
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| Impex Kitchen Appliances: Evaluating the "Reader's Offer" (Easy) - Student Spreadsheet |
| 作者姓名：Keyoor Purani; Krishnan Jeesha; |
| 商品類型： | 商品編號：7B17A010A |
| 出版日期：2017/03/07 | 內容長度：28 頁 |
Student spreadsheet for product 9B17A010. The easy template is to be used when students are not very proficient in writing equations in Excel or when students already know the equations and more time is to be dedicated for discussion of qualitative factors.
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| Impex Kitchen Appliances: Evaluating the "Reader's Offer" (Hard) - Student Spreadsheet |
| 作者姓名：Keyoor Purani; Krishnan Jeesha; |
| | 商品編號：7B17A010B |
| 出版日期：2017/03/07 | 內容長度：30 頁 |
Student spreadsheet for product 9B17A010. The hard template is to be used when students are comfortable with Excel and the instructor wants the students to understand how to arrive at the numbers of break-even/profitability analysis and to gain knowledge about the associated equations.
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| Impex Kitchen Appliances: Evaluating the "Reader's Offer" - Teaching Note |
| 作者姓名：Keyoor Purani; Krishnan Jeesha; |
| | 商品編號：8B17A010 |
| 出版日期：2017/03/07 | 內容長度：13 頁 |
Teaching note for product 9B17A010.
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| Impex Kitchen Appliances: Evaluating the "Reader's Offer" |
| 作者姓名：Keyoor Purani; Krishnan Jeesha; |
| 商品類型：Case (Field) | 商品編號：9B17A010 |
| 出版日期：2017/03/07 | 內容長度：12 頁 |
Impex, a division of the South Indian firm KCM Appliances, dealt with kitchen, household, and home entertainment appliances. KCM’s managing director needed to decide on a year-end sales promotion for Impex. One option was direct-response advertising in the Times of India newspaper, which could potentially help Impex expand its reach in India. This option was in contrast to the previous year’s promotion, which involved collaboration with distributors .....more
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